---
title: "Expressing Passion Can Make Luxury Consumers Seem More … – INSEAD Knowledge"
url: https://jagcouture.co.uk/expressing-passion-can-make-luxury-consumers-seem-more-insead-knowledge/
date: 2023-11-07
modified: 2023-11-07
author: "Joseph"
description: "Expressing Passion Can Make Luxury Consumers Seem More Authentic Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.knowledge.insead.edu"
categories:
  - "Blog"
tags:
  - "fashion"
  - "luxury fashion"
  - "passion"
  - "trending fashion"
word_count: 30
---

# Expressing Passion Can Make Luxury Consumers Seem More … – INSEAD Knowledge

#

**Expressing Passion Can Make Luxury Consumers Seem More Authentic**

Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.knowledge.

insead.edu