Luxury fashion brands need to evolve to embrace Gen Z’s … – Glossy

Luxury fashion brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion

Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z, the rise of social media has decentralized and democratized beauty.  As an industry concept particular to this generation, beauty isn’t just about looks; it’s about what people do — and why. Beauty is purpose. It’s multifaceted and shaped by people’s interests


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