---
title: "Luxury fashion brands need to evolve to embrace Gen Z’s … – Glossy"
url: https://jagcouture.co.uk/luxury-fashion-brands-need-to-evolve-to-embrace-gen-zs-glossy/
date: 2023-12-01
modified: 2023-12-01
author: "Joseph"
description: "Luxury fashion brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z,..."
categories:
  - "Blog"
tags:
  - "gen z"
  - "luxury fashion"
  - "News"
  - "trending fashion"
word_count: 71
---

# Luxury fashion brands need to evolve to embrace Gen Z’s … – Glossy

**Luxury fashion brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion**

Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z, the rise of social media has decentralized and democratized beauty.  As an industry concept particular to this generation, beauty isn’t just about looks; it’s about what people do — and why. Beauty is purpose. It’s multifaceted and shaped by people’s interests

glossy.co