S bought a product after watching YouTube videos and 26% as a result of Instagram posts. And there’s actually a way to reach out to Generation Z through Boomers, if you want, by looking at their needs and finding out what they expect from their shopping experience. And there’s actually a way to reach out to Generation Z through Boomers, if you want, by looking at their needs and finding out what they expect from their shopping experience. According to the study
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30% of Gen Z buyers in the US who want to reach Gen Z would be wise to invest in digital advertising, as many Gen Z consumers really like online banner ads and appreciate the proactive and personalized experience they provide with advertising. If you want to reach Generation Z and millennials, you need to consider the fact that the majority of these cohorts are already shopping on Amazon’s marketplace and brand websites
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How is Generation Z different from shopping for millennials?
Brand authenticity and transparency are important to Generation Z, and they are often drawn to brands whose values match theirs. But I think Generation Z is really authentic when they say they want to breathe new life into corporate responsibility. These statistics show that while millennials place more value on environmental friendliness and customer experiences, Generation Z is more price-conscious when making purchasing decisions. To be honest, 80 percent of Gen Z purchases are particularly influenced by social media such as Instagram, Snapchat and YouTube
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Because they are more technologically savvy than previous generations and are much more aware of marketing gimmicks, they can easily spot an insincere advertisement or campaign and aren’t easily fooled. So for brands to understand whether they are using the wishes and values of Generation Z, we need to know a bit more about what those
needs, wishes, and values are.
