Many of the most popular luxury brands appeared in this list (Chanel, Gucci, Hermes, Dior), but this list was not completely dominated by fashion brands. All figures relating to the visibility of the online brand are positive for the Italian luxury fashion house. Traffic to the website increased by 14% over the previous year and the social media audience rose by 9% over the same period. All figures relating to the visibility of the online brand are positive for the Italian luxury fashion house. Traffic to the website increased by 14% over the previous year and the social media audience rose by 9% over the same period. The fashion house is often worn by Jacqueline Kennedy and is popular with celebrities such as Charlize Theron and Natalie Portman.
After successfully reinventing the Italian fashion house Gucci for modernity, Tom Ford founded his own fashion and beauty label.