---
title: "Why fashion brands are putting celebrities in charge – BBC"
url: https://jagcouture.co.uk/why-fashion-brands-are-putting-celebrities-in-charge-bbc/
date: 2023-11-27
modified: 2023-11-27
author: "Joseph"
description: "Why fashion brands are putting celebrities in charge Celebrities are winning jobs at the top of luxury fashion firms - but what can they really contribute?bbc.com"
categories:
  - "Blog"
tags:
  - "Celebrities"
  - "fashion"
  - "News"
  - "trending fashion"
word_count: 26
---

# Why fashion brands are putting celebrities in charge – BBC

**Why fashion brands are putting celebrities in charge**

Celebrities are winning jobs at the top of luxury fashion firms - but what can they really contribute?

bbc.com