Urban Decay Face Bond Self-Setting Waterproof Foundation is a buildable medium coverage foundation that absorbs sweat and sebum for a natural-looking matte finish, that is both smudge- and transfer-resistant for up to 24 hours. Urban Decay Face Bond Self-Setting Waterproof Foundation is a buildable medium coverage foundation that absorbs sweat and sebum for a natural-looking matte finish, that is both smudge- and transfer-resistant for up to 24 hours. I try to take the most accurate pictures possible.
Is Urban Decay made by L’Oréal?
Based in Newport Beach California, Urban Decay, created in 1996 by make-up expert Wende Zomnir, has built a reputation based on the concept of beauty with an edge and values of femininity and irreverence. French conglomerate LVMH Moët Hennessy Louis Vuitton bought Urban Decay in 2000, selling it to private equity three years later. Urban Decay is exactly the type of brand L’Oreal needs to beef up its make-up portfolio in the prestige channel, he said in a note. L’Oréal in Paris said Monday it has signed an agreement with private equity firm Castanea Partners to acquire Urban Decay.
French beauty giant L’Oréal is attempting to raise its street cred with the acquisition of edgy makeup brand Urban Decay. Frédéric Rozé CEO L’Oréal USA said, Thanks to the acquisition of Urban Decay, the Group will strengthen its position in two very dynamic distribution channels in the USA, ie assisted self-service and e-commerce. The market for specialist make-up brands represents 44 percent of the luxury cosmetics market in the United States. Urban Decay crashed on to the beauty scene in the mid-90s with eye-catching packaging and products with names like Stray Dog, an ash-brown eye-shadow, and the pale purple Asphyxia.
Hamilton praised Urban Decay as “experts in being able to appeal to younger consumers with the right presentation and the right products. Make-up brand Urban Decay from private equity firm Castanea Partners as part of an effort to reach more upscale young consumers. Urban Decay is popular among the youthful highly-involved cutting-edge consumers who are attracted by the fashion-forward image of the brand. Get a brief on the top business stories of the week, plus CEO interviews, market updates, tech and money news that matters to you.
Is urban decay okay for sensitive skin?
Phenoxyethanol can sometimes trigger allergic reactions like irritation or redness in sensitive individuals. Usage Restrictions Those with known sensitivities to the listed ingredients should avoid using this product. Allergy Considerations While not explicitly labeled as hypoallergenic, Urban Decay Eyeshadow Primer Potion is formulated to be generally safe for most users; however, those with sensitive skin or allergies should be cautious. The composition of sublingual allergy drops depends on the specific allergens a person is sensitive to, as determined by allergy testing.
This is nice because you can just apply a little on days were you don’t want to wear a ton of makeup.