Is Eau de Parfum the Strongest Fragrance Strength?

Eau de parfum is strong, but it is not the strongest. Parfum, also called extrait de parfum, is more concentrated: it typically contains about 15 to 30% aromatic compounds, against roughly 15 to 20% for eau de parfum.

Fragrance strengths from strongest to lightest

• Parfum or extrait.
• Eau de parfum.
• Eau de toilette (about 5 to 15%).
• Eau de cologne (about 2 to 3%).
• Eau fraîche (3% or less).

Strength is not only about concentration

How strong a fragrance smells to other people is called its sillage, the trail it leaves. It depends on the ingredients as well as the concentration, so a heavy oriental eau de toilette can smell stronger than a delicate floral parfum. Skin type and how much you apply also matter.

A sensible approach

Start with one or two sprays. You can always add more, but you cannot take it back. Many people find a fragrance too strong in a small room or at work, so go lightly.

For more beauty and style ideas, browse the shop, explore the brands page, or see The Gift Edit.