What Brand Is UGG? Ownership, History and Where It Is Made

UGG is a sheepskin boot brand owned by Deckers Brands. These facts come from Wikipedia’s UGG (brand) entry.

History

Brian Smith, an Australian surfer, founded UGG in 1978 in Santa Monica, California, with Doug Jensen, who left in 1979. Deckers bought Smith’s business in 1995 for 14.6 million dollars.

Origin and ownership

The company is based in Goleta, California. Deckers describes the brand as Californian rather than Australian, following a 2016 Australian consumer-law investigation.

Where it is made

Footwear is made in factories in Vietnam and China. Sheepskin comes mainly from two Chinese tanneries, which source raw skins from Australia and the UK.

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