What is haute couture?
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What is couture clothing?
The term haute couture translates to “high tailoring” and is synonymous with haute couture. The brand’s inclusion in the program certainly pushes the boundaries of what haute couture can or should mean. Haute couture pieces are made almost entirely by hand, and prices for a single piece regularly run into the hundreds of thousands of dollars. Haute couture has always been welcome in the home of the courtesan who may have dreamed of making him her husband.
But while this level of “haute couture” builds the market, we want to be seen more as prêt-à-porter. As mentioned above, the term “couture” stands for high fashion standards and says next to nothing about how this or that couture fabric feels on the skin and what to expect from it.
