Top 10 Luxury Brands: Brand Finance 2025 Luxury and Premium List

Rankings vary by method. Here is the top ten from Brand Finance’s 2025 luxury and premium ranking, as reported by FashionNetwork on 27 May 2025.

The top ten brands

Porsche, Chanel, Louis Vuitton, Hermès, Rolex, Dior, Cartier, Ferrari, Gucci and Guerlain made the list. Porsche was first for the eighth year running, with brand value down 5 percent to 41.1 billion dollars. Chanel was second, up more than 45 percent to 37.9 billion dollars, and Louis Vuitton was third at 32.9 billion dollars.

What changed

• Gucci fell from fifth to ninth, with brand value down 23.6 percent.
• Guerlain entered the top ten after a 23 percent increase.
• Tiffany and Co. dropped to eleventh.

Context

The top 50 brands totalled 317 billion dollars in brand value. Fashion was the largest sector, with 32 brands worth 221 billion dollars, about 70 percent of the total.

Rankings are updated every year, so look for the latest edition.

To explore designer labels, visit the designers page, browse the brands page, or head to the shop.