Is ASOS the Same as Shein? Key Differences

No. ASOS and Shein are separate online fashion retailers, even though both sell trend-led clothing at accessible prices. These facts come from Wikipedia.

ASOS

ASOS was founded on 3 June 2000 in London under the name AsSeenOnScreen, with the idea of selling what people see on film and TV. Its headquarters are in Camden Town, London. It is listed on the London Stock Exchange, with Frasers Group holding 29.26 percent and Bestseller 26 percent, and ships to all 196 countries.

Shein

Shein was founded in October 2008 in Nanjing, China, as ZZKKO by Chris Xu. It became Sheinside in 2011 and Shein in 2015. It moved its headquarters to Singapore in 2022, with supply chains still in China. Wikipedia reports labour and intellectual property controversies, including lawsuits from companies including Levi Strauss and Ralph Lauren, most of which were settled out of court.

How to choose

• Check delivery times, returns policy and size guides.
• Look at each retailer’s published sustainability and supplier information.
• Buy only what you will wear to avoid returns.

Facts are from Wikipedia’s ASOS and Shein entries at the time of writing.

To explore designer labels, visit the designers page, browse the brands page, or head to the shop.