Where Is Adanola From? UK Activewear Brand Founded in 2015

Adanola is a UK-based women’s activewear and essentials brand. The details below come from Just Style’s report dated 7 August 2025.

Origins and leadership

Adanola was founded in 2015 by Hyrum Cook. Niran Chana was appointed CEO in June 2024.

Investment

STORY3 Capital Partners, a Los Angeles private equity firm, made a minority investment in the brand. The amount was not disclosed.

What it sells

• Activewear and wardrobe essentials for women, positioned as a contemporary active lifestyle brand.
• Sales are mainly direct to consumer, plus selected wholesale partners including Selfridges Group, David Jones, Ounass, Equinox and Soho House.

Shopping tips

Check the brand’s size chart, as fit differs between styles.

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