Where Is On Running From? A Swiss Brand Founded in 2010

On, often called On Running or Cloud shoes, is a Swiss performance footwear brand. According to Wikipedia, it is headquartered in Zurich, Switzerland.

Who founded it

The company was founded in January 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti.

The idea behind the shoes

On’s signature cushioning system is called CloudTec. Wikipedia reports that Bernhard developed the concept from the shape of a garden hose. The hollow clouds on the sole cushion the foot on landing, then lock together to form a firm base for push-off.

What this means when you shop

• On is a Swiss brand, so you may see sizes listed in both European and UK measurements.
• The brand began in running but its clean, minimal look has made it popular for everyday wear.
• If you are choosing between models, read the fit notes and consider trying them in store.

Facts are from Wikipedia’s On (company) entry at the time of writing.

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