Is Zara a High-End Brand? Fast Fashion Facts

Zara is a fast fashion retailer, not a luxury house. The facts below come from Wikipedia.

Background

Amancio Ortega and Rosalia Mera founded Zara in 1975 in A Coruna, Spain. It first operated as Zorba before being renamed Zara. It is a subsidiary of the Spanish group Inditex, with its head office in Arteixo, Spain.

How it works

Zara designs in-house and manufactures about half its merchandise in company-owned factories, mainly in Spain, Portugal and Turkey. About 40,000 designs are made each year and roughly 12,000 are produced. Design-to-store time is cited as one week, against a six-month industry average.

Positioning

Wikipedia says Zara originally sold low-priced versions of higher-end fashion. It has a policy of no advertising, reinvesting in new stores instead, and most customers are aged roughly 18 to 35.

For luxury shoppers

If you want designer quality, look at heritage houses. Zara suits those who want fast, trend-led pieces at accessible prices.

To explore designer labels, visit the designers page, browse the brands page, or head to the shop.