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What is luxury fashion style?
There is no clear definition of “luxury”; on the contrary, it takes on different forms and meanings in terms of the context of space and time and depending on the perspective of the study. These characteristics must be managed simultaneously and require a consistent and coherent approach to create and maintain a positioning of the luxury fashion brand. We can assume that this crisis will lead to further polarization between larger and smaller companies, companies with healthy and critical balance sheets before the crisis, companies with digital capacities and online platforms and companies that depend on wholesalers, companies that have learned to communicate with customers via social media, and companies that were still focused on the relevance of fashion shows, companies with more agile supply chains and companies with long supply chains, The may be confronted with long supply chains, which are threatened with long bottlenecks. In addition, the Middle East is an established fashion market with growth potential due to the tendency of customers to spend significant sums of money
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