From Couture to Everyday: Celebrating Craftsmanship in Fashion

Craft you can see and feel

Couture techniques such as precise tailoring, hand finishing and rich fabrics influence ready-to-wear designs. Look at seams, linings and hardware to judge quality.

Wearing craftsmanship daily

Choose one hero piece, such as a coat, bag or pair of shoes, and style it simply so the craft stands out.

Caring for fine pieces

Store with care, follow cleaning instructions and have small repairs done early to keep fine pieces looking their best.

Craft in everyday wear

Hand-finished edges, precise pattern matching on prints and carefully reinforced seams are signs of a piece made with care. You do not need couture to enjoy them: well-made ready-to-wear carries the same attention in a wearable form.

How to choose

Hold the piece up to the light, check that patterns line up at the seams and feel the weight of the fabric. Quality is something you can see and touch.