Materials to look for
Natural and recycled fibres, high-quality leather and durable blends tend to last longer than disposable fabrics. Check fibre content and care labels.
Buy for the long term
Classic shapes in versatile colours stay in rotation season after season, reducing the need to replace items.
Care and repair
Wash less, repair early and store properly. Care is the most effective eco-friendly habit.
Everyday habits that count
Choose fewer pieces and wear them more, buy classic colours that mix easily and avoid impulse purchases. Washing garments less often and at lower temperatures also helps fabrics last.
Make it last
Use shaped hangers for tailoring, fold knitwear and keep leather conditioned. A little care keeps designer pieces looking new for many years.
Shop designer fashion at Aura Élan
Authentic designer pieces, secure checkout and free UK delivery on orders over £75. Explore women's designer fashion, men's designer fashion, shoes, bags, designer brands at Aura Élan.
