Walmart, the country’s largest grocer, is still developing its fashion muscles and learning how to present clothes in stores, he said. The fashion shoe is also a competitive move after Amazon canceled Walmart during the pandemic to become the best clothing retailer in the country, according to research by Wells Fargo. The brands are the first of Brandon Maxwell, a fashion designer and judge of Bravo’s Project Runway. According to Baker, Walmart is following the playbook from Target, a big-box retailer that has launched successful private fashion brands, made brands a focus of its stores, and earned a reputation for cheap chic.
As a child, Maxwell was fascinated by the immaculately dressed women who walked through the boutique in Longview, Texas, where his grandmother worked and where he spent much time in his youth.
What happened to Brandon Maxwell?
Brandon Maxwell’s fashion shows have a reputation in the fashion industry for being a party, a place where you can sit back, have a cocktail and maybe a Shake Shack burger, and watch models dance down the catwalk in nice clothes. In this capacity, Maxwell supervises four seasonal collections annually for the Free Assembly and Scoop labels. Just in time for spring, the designer and star of “Project Runway” is launching an outstanding collection that also happens to be absolutely affordable.
