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What is couture clothing?
While couture is often used as a noun, it is also used as a modifier in expressions such as couture look and couture collection. The term haute couture translated means “high sewing” or “high tailoring” and is synonymous with high fashion. The designer submits the design, the clothing manufacturer goes through the design and creates the clothing line. Adding the brand to the schedule certainly pushes the limits of what haute couture can or should mean.
Couture can also refer collectively to fashion designers, their profession, the clothes they design, or their companies.