Expressing Passion Can Make Luxury Consumers Seem More Authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.knowledge.
insead.edu
Expressing Passion Can Make Luxury Consumers Seem More Authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.knowledge.
insead.edu
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