Customers came in and Maxwell would watch as she laid out everything to fit in and join in. Just in time for spring, the designer and star of “Project Runway” is launching an outstanding collection that also happens to be absolutely affordable. Designed with a halter neck and an asymmetrical skirt. I oversee the entire creative process for Free Assembly and Scoop and work closely with the design team and partners to align the overarching themes to ensure that each collection is consistent and tells a cohesive design story.
The Florence dress is exactly what your wardrobe needs.
Who did Brandon Maxwell develop for?
As a child, Maxwell was fascinated by the immaculately dressed women who walked through the boutique in Longview, Texas, where his grandmother worked and where he spent much time in his youth. They’ve continued to lead campaigns for Brandon’s eponymous label, which focus on highlighting the talent presented. Maxwell will be responsible for designing men’s, women’s, children’s and accessories collections with four seasonal collections per year for each of the brands. However, Walmart realized that it was missing a huge opportunity to sell well-designed consumer clothing at higher prices, which competitor AmazonaMZN did, both by luring brands for its e-commerce site and launching its own private labels.
