In 1950, Jacques Rouët, the managing director of Dior Ltd, developed a licensing program to make the now well-known name Christian Dior visible on a wide range of luxury goods. In 1950, Jacques Rouët, the managing director of Dior Ltd, developed a licensing program to make the now well-known name Christian Dior visible on a wide range of luxury goods. The Christian Dior Coordinated Knit line was launched in 1968 and the management of Christian Dior’s Fashion Furs department was taken over by Frédéric Castet. He was the second of five children of Maurice Dior, a wealthy fertilizer manufacturer (the family business was Dior Frères), and his wife,
the former Madeleine Martin.
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Why is Dior so popular now?
Customers buy Dior Couture for the use of elaborate techniques, high-quality fabrics, detailed design and professional craftsmanship. South Korean singer Jisoo from Blackpink, a global ambassador for Dior, helped the house take Paris Fashion Week and social media by storm last year. Regardless of the time of year, Dior has always given those who opt for the silhouette an innate sense of style. Perhaps surprisingly, at a time when the metaverse is occupying many in the luxury sector, Dior hasn
‘t yet tackled NFTs.
When you hear the name Christian Dior, you immediately feel how ethereal luxurious the brand sounds.